What is Purple Tuesday?
What is it?
Purple Tuesday is a change programme that is designed for organisations of all sizes and sectors. Its goal of Purple Tuesday is to create awareness and improve the customer experience for disabled people when shopping, not just for a day, but for 365 days a year.
In the UK the spending power of disabled people and their families, also known as the Purple Pound, is estimated to be worth £274 billion. This number is estimated to be rising 14% per year. However, less than 10% of organisations have a targeted plan to access the disabled market. As well as preventing a huge fraction of disabled people from being able to access shops, it also means that retail organisations are missing out on a substantial opportunity.
Purple Tuesday is about making organisations think about how they can make the shopping experience more accessible.
Why do we need it?
With disabled people counting for 20% of the population, they are the largest minority group. Furthermore over 80% of those with disabilities have what are referred to as ‘hidden’ disabilities, meaning that they are not instantly obvious to onlookers. Businesses need to ensure that they are attractive to those with disabilities and are able to serve them effectively, rather than make the experience more difficult for them.
How has coronavirus effected it?
With the pandemic affecting how people are able to shop, especially now that a second lockdown has been announced, it is more important than ever for companies to ensure that their online shopping experience is accessible. This is especially true when considering that many disabled people struggle to access the high street.
How can I get involved?
You can commit by signing up to the Purple Tuesday website. Here they also have some ideas about how you can follow up with this, such as completing online accessibility and site accessibility audits so that you can better understand how accessible your business is, and provide training and awareness. There are many more ways you can commit but these are a few to get you started.
For more information visit the Purple Tuesday website at https://purpletuesday.org.uk